{
  "generated_at": "2026-05-30T15:43:01.095Z",
  "publication": "GTM Wire",
  "description": "Human-readable digest of the latest GTM Wire source scan.",
  "last_scan_at": "2026-05-28T22:29:15.145Z",
  "last_scan_label": "2026-05-28 22:29 UTC",
  "summary": "14 sources checked, 1320 raw items, 61 candidates kept, 1259 filtered, 2 undated, 6 score 2+ candidates, 0 new score 2+ candidates, 0 draft-ready candidates, 0 source errors.",
  "counts": {
    "sources_configured": 14,
    "sources_checked": 14,
    "raw_items": 1320,
    "candidates_kept": 61,
    "score_2_plus": 6,
    "new_score_2_plus": 0,
    "draft_ready": 0,
    "watch": 1,
    "covered": 5,
    "errors": 0
  },
  "decision": {
    "heading": "No new post needed.",
    "reason": "The scan found new material, but it did not clear the GTM workflow threshold.",
    "next_actions": [
      "Keep current briefs live.",
      "Watch below-bar items for follow-up signals.",
      "Publish when a new source-backed GTM workflow change appears."
    ]
  },
  "draft_ready": [],
  "covered": [
    {
      "title": "Asset Studio is entering a new era of AI-powered creativity.",
      "url": "https://blog.google/products/ads-commerce/asset-studio-updates",
      "source": "Google Ads Commerce",
      "category": "search_and_agents",
      "score": 3,
      "stage": "covered",
      "reason": "Already covered by a published brief.",
      "summary": "We’re introducing new multimodal capabilities into Google Ads’ Asset Studio — your creative destination to create, build and test your assets.",
      "covered_by": {
        "title": "Google Ads Asset Studio moves from creative tool to live test workflow",
        "path": "briefs/2026-05-28-asset-studio-is-entering-a-new-era-of-ai-powered-creativity.html",
        "url": "https://gtmwire.com/briefs/2026-05-28-asset-studio-is-entering-a-new-era-of-ai-powered-creativity.html"
      }
    },
    {
      "title": "Here's how AI is rebuilding the foundation of modern marketing.",
      "url": "https://blog.google/products/ads-commerce/ads-decoded-finale",
      "source": "Google Ads Commerce",
      "category": "search_and_agents",
      "score": 2,
      "stage": "covered",
      "reason": "Already covered by a published brief.",
      "summary": "The finale of Ads Decoded, recorded live at Google Marketing Live 2026, features the teams behind the day’s biggest announcements.",
      "covered_by": {
        "title": "Google's Ads stack shifts toward agentic marketing workflows",
        "path": "briefs/2026-05-28-here-s-how-ai-is-rebuilding-the-foundation-of-modern-marketing.html",
        "url": "https://gtmwire.com/briefs/2026-05-28-here-s-how-ai-is-rebuilding-the-foundation-of-modern-marketing.html"
      }
    },
    {
      "title": "How we’re helping retailers thrive with new Universal Commerce Protocol features and AI tools on Google",
      "url": "https://blog.google/products-and-platforms/products/shopping/shopping-updates-google-marketing-live",
      "source": "Google Ads Commerce",
      "category": "search_and_agents",
      "score": 2,
      "stage": "covered",
      "reason": "Already covered by a published brief.",
      "summary": "New UCP-powered features and AI tools will create a more intuitive, agentic shopping experience for consumers and retailers.",
      "covered_by": {
        "title": "AI Is Compressing GTM Response Windows",
        "path": "briefs/2026-05-28-google-intercom-compress-gtm-response-windows.html",
        "url": "https://gtmwire.com/briefs/2026-05-28-google-intercom-compress-gtm-response-windows.html"
      }
    },
    {
      "title": "A new generation of ads for the AI era of Search",
      "url": "https://blog.google/products/ads-commerce/google-marketing-live-search-ads",
      "source": "Google Ads Commerce",
      "category": "search_and_agents",
      "score": 2,
      "stage": "covered",
      "reason": "Already covered by a published brief.",
      "summary": "Google is introducing new ad formats built with Gemini in Search and expanding the Direct Offers pilot for shoppers.",
      "covered_by": {
        "title": "AI Search Ads Need A Readiness Audit",
        "path": "briefs/2026-05-28-ai-search-ads.html",
        "url": "https://gtmwire.com/briefs/2026-05-28-ai-search-ads.html"
      }
    },
    {
      "title": "Speed-to-lead is a solved problem",
      "url": "https://www.intercom.com/blog/speed-to-lead-is-a-solved-problem",
      "source": "Intercom Blog",
      "category": "support_systems",
      "score": 2,
      "stage": "covered",
      "reason": "Already covered by a published brief.",
      "summary": "Speed-to-lead made sense when the lag was unavoidable. An AI Agent removes it. Here’s what that means for how you build, staff, and measure your sales org.",
      "covered_by": {
        "title": "AI Is Compressing GTM Response Windows",
        "path": "briefs/2026-05-28-google-intercom-compress-gtm-response-windows.html",
        "url": "https://gtmwire.com/briefs/2026-05-28-google-intercom-compress-gtm-response-windows.html"
      }
    }
  ],
  "watch": [
    {
      "title": "The 8 best Stripe alternatives in 2026",
      "url": "https://zapier.com/blog/stripe-alternatives",
      "source": "Zapier Blog",
      "category": "automation_systems",
      "score": 1,
      "stage": "watch",
      "reason": "below score 2 GTM threshold, missing clear AI signal",
      "summary": "As a small business owner who has scaled from simple (read: manual) client invoicing to automating the process altogether, I know that your payment processor is the backbone of your customer experience and cash flow. If your processor lets you down, it dings your reliability and reputability right when it matters the most. Even though Stripe has long been the default choice for online payments, there are more options than ever—and seemingly more crop up every day. If you feel like you've outgrow",
      "covered_by": null
    }
  ],
  "endpoints": {
    "queue": "https://gtmwire.com/queue.html",
    "queue_json": "https://gtmwire.com/queue.json",
    "publish_audit": "https://gtmwire.com/publish-audit.html",
    "status": "https://gtmwire.com/status.html"
  }
}